Women of Impact

For the 25th anniversary of AUI as well as the celebration of International Women's day, The Leadership Development Institute (LDI) wishes to recognize the achievements of the women who have been part of its leadership development program. In the following section you can read the story of women of diverse backgrounds but with one thing in common: they are leaders in their fields and an example for future Moroccan generations.


The Risk Taker

Zahya El Amrani

Master Student of Economics in the  Middle East (Germany) 

Business Administration Major (2014)

LDI cohort 12/13

"Take a challenge as an opportunity rather than as a problem."

Read her complete story  here

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The Gritty

Dounia Boujrada

Senior Product Manager at Dolidol

Business Administration Major (2014)

LDI cohort 13/14

"Believe in yourself as there’s no perfect person for the perfect job.”

Read her complete story  here

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The Unconventional

Houda Hdadou

Senior technical Auditor at ADNOC group

Bachelor of Engineering and Management Science 2011

LDI cohort 10/11

“Keep the focus, set a plan and go for it”

Read her complete story  here


The Resilient

Salma Karim

Master Student in International Marketing and Business Development (France)

Business Administration Major, Management and Marketing

LDI cohort 13/14

“Designing a leadership ecosystem where social innovations thrive”

Read her complete story  here


The  Young and Successful

Wiam Samir

President of MGCB, project manager at Alto Eko

Bachelor of Science, Engineering and Management Science

LDI cohort 14/16

“You are the only one who should be setting your true value”

Read her complete story  here



@2019 Leadership Development Institute, Ifrane.


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